The SDG Tool is a UN-approved plugin that allows you to seamlessly integrate the Sustainable Development Goals into any website.

Realized for Mavronerno Farm Ltd.

What are the SDGs again?

The Sustainable Development Goals are a set of 17 global goals adopted by the UN in 2015. They provide a roadmap for collectively addressing key global challenges by 2030.

The SDGs build on the successes of the previous Millennium Development Goals (MDGs), but go beyond them by not only focusing on developing countries, but globally addressing the economic, social and environmental dimensions of sustainability.

Why are the SDGs so important?

They serve as a rallying point for global action and provide a roadmap for transforming our societies and protecting our planet for current and future generations.

The goals are intended to work together in an integrated way and call on governments, businesses, civil society and individuals alike to work together to create a better future for everyone on the planet. Achieving the SDGs is not just a goal, but a necessity for the well-being of humanity and the health of our planet, to ensure that no one is left behind in the pursuit of a more sustainable and equitable world.


SDG 1: No Poverty

The goal of the first SGD seeks to eradicate poverty in all its forms.

By 2030, the number of people living in extreme poverty (i.e. living on less than US$2.15 per day) is to be reduced by at least half. The focus is on ensuring that all people have equal rights and opportunities when it comes to accessing basic services, education, healthcare and social protection.

How can a company contribute to achieving the sustainability goals?

Engage | Motivate | Represent

Alignment of business activities

Aligning business activities with the SDGs means that companies consciously align their operational processes, decisions and initiatives to support the United Nations Global Sustainability Goals. This includes identifying the relevant SDGs that best align with corporate values and activities, and integrating these goals into strategic planning and implementation.

Responsible operation

The integration of sustainable methods in the company involves the implementation of various measures. These include reducing waste generation and energy consumption, advocating environmentally friendly packaging solutions, and implementing responsible procurement practices. Likewise, implementing steps to ensure fair working conditions and support diversity and inclusion can be considered as part of this approach.

Transparency and reporting

The company’s sustainability efforts and progress toward the SDGs are clearly disclosed. Regular reporting on sustainability performance takes place, highlighting both successes and areas that can still be optimized.

and above all:

Stimulate engagement

Demonstrate active participation in the SDGs and inspire audiences to take action on these goals as well. Collectively creating a robust network of influencers will drive the promotion of positive initiatives.

Be credible

Demonstrate commitment to the SDGs and inspire audiences to join the cause. Through this, companies gain the trust and connection of customers and stakeholders who share similar values and are committed to a sustainable future.

Take on a leadership role

By integrating the SDGs, companies position their brand as a leader in the global sustainable development movement and become a driver of change in their industry!

Ready? Let’s go! What we offer:

  • Integration of SDGs into any website within one day
  • Easy possibility of independent individualization and updating
  • UN-verified presentation
  • One-time setup fee – no follow-up costs

Are there any questions or would you like to implement the tool?

In our eyes, giving something back is part of corporate responsibility. But how can you do this in a meaningful way without spending too many resources? If you’re lucky and have open eyes, you might know of a good, worthwhile project in your neighborhood. For those who don’t, we’ve been working on a solution.

What did we look for?

Our recommendations on the tool:  

  1. Automated counting of an individual indicator
  2. High quality and significant impact of the projects
  3. A solution that is easy to implement, runs without effort and can reach the customer as directly as possible

But let´s have a look step by step… only for the impatient ones it goes directly here:

1. Automated counting of an individual indicator

Every industry and every company is different. Therefore, it must be possible to count different indicators. Per invoice, per sale of a certain (core) product or even by turnover. One X | One Tree already carries this principle in its name. This is made possible by an API interface.

Our pilot project is One Crew | One Tree for the event staffing industry, where one tree is donated per digital crew booking. Participating companies include artlogic and Stagehands.

2. High quality and significant impact of the projects

We settled relatively quickly on tree-planting projects because this is where environmental and development aid intertwine – if they are geared toward sustainability. The selection is made by the project partner Panterito Foundation. The planting projects should be designed according to both ecological and economic sustainability criteria and provide monitoring at least in the first (critical) years.

The focus is therefore on agroforestry projects. Here, the initial investment is supported, but the prospect of returns – whether through fruits or timber harvest – is the needed motivation for tree care. After all, this is often the crux of the matter: the organization of the plantations is rather simple, but the trees are ultimately supposed to grow.

The range of agroforestry projects is itself very broad, from semi-natural reforestation to timber plantations that provide soil improvement and shade. Depending on where you are on this range, the costs are just not to be covered for 10 cents, as with some large suppliers. We set 1 € per tree as the lower threshold, 2 € would be optimal. For example, cheaper plantations that already benefit from the scaling effect of an established system can outweigh higher costs for projects that are just starting.

To the project page One Crew | One Tree by Panterito

3. A solution that is easy to implement, runs without effort and can reach the customer as directly as possible

The count is automated. This minimizes the effort and also provides a reliable source of truth.
The tree donations become tangible in two places: Firstly, the tree counter for the website, where the growth of the “company forest” can be tracked live. And secondly, the project presentation with photo and geodata that customers receive: This is where your tree is planted.

Do you have any questions or would you like to implement the tool?

It’s been almost exactly one year that we started with Sustainable Seeds.
What have we achieved in the past year?
A spotlight on selected highlights from 2021.

As we found a great product manager in Raluca Hreniuc with roots both in Germany and Romania, we decided together to built up a developer team in her home country (where the internet speed is clearly faster than in Germany).

Therefore, we are looking for a Full Stack Senior Developer in Romania who has the desire to work in an international team and a job with a background in sustainability. Sustainable Seeds combines intelligent enterprise software with the development of reliable processes as a foundation for the long-term growth of sustainable businesses. We offer standardized solutions and customized developments.

This is accomplished by our beloved SquidWeb application, now in its third version and on its way to the fourth enhancement: SquidWeb is a people’s network application that uniquely solves the challenges of managing the preparation and execution of cultural and business events by intelligently gathering every possible detail in a simple and concise UI.

Learn more about about our perfect match in the vacancy.

Die einfachste Art, Kontaktdaten zu tauschen ist der mobile vCard Download.

There are relics in our rapidly digitalising world that successfully hold on to analogue. These include sick notes, cash register receipts – and business cards. Perhaps because it is a nice gesture to actually hand something over. Maybe also because “How do you spell your last name exactly? I can’t find you on LinkedIn.” simply interrupt good conversations. 

And after the event, the tedious typing begins – if the first cardboard cards haven’t already slipped out of the pocket unintentionally. 


So adding a small QR code to the business card and offering a vCard download is simple, logical and no rocket science. And that’s why it is our very first Seeds.Tool: handy, beautifully made and simply practical. 

AND it helps to go completely digital with business cards, too. The system also works without paper cards. For example, at web meetings, a background image can be used in which the QR code is incorporated. Or in the email signature. Or…


The advantages of digital business cards

  • No typing: Contact can be saved with one click
  • More space than on a business card: Include info, links and call-to-action buttons
  • QR code can also be used independently of paper business cards, e.g. in a meeting background

The advantages of our offer

  • The pages can be changed or the URLs redirected at any time
  • We create the pages for you as a full service
  • We adapt the page elements to your corporate identity and the needs of your company.


👉 Small product show: WebStory vCard Page

👉 Everything important at a glance: OnePager vCard Page

👉 Our little helpers: Seeds.Tools

Interview with Sustainable Seeds founder Rainer Surkow

Turning scientific developments into entrepreneurial practice is the linchpin of Rainer Surkow’s professional work. The graduate biotechnologist studied law and business administration for several semesters and founded a consulting company at the end of his studies. At the same time, he remained involved in research and completed his doctorate in the field of regenerative energy production. Several start-ups followed, including in the fields of nanotechnology, software development and 3D printing.

In this interview, he talks about the basic idea behind Sustainable Seeds and what founding means in Corona times.

What do software and process modeling have to do with sustainability?

It may not be immediately obvious, and I only came up with the idea last year: I don’t see all these topics as contradictory. Software and process analysis optimize processes, regardless of the area – if I have the right support here, I can concentrate on my core tasks. On the other hand, we have the need for sustainable projects. A lot is already happening here, but I still think we’re only at the beginning. In my opinion, the key lies not in old-fashioned approaches – otherwise everything would already be ready – but in innovation. And who is essentially implementing innovation? It’s startups. Startups will be the key drivers of sustainable developments in the future. And this is where we want to support them with customized software solutions.

With so many different enterprise software already in the market, why is there a need for another solution?

There is a basic problem, which affects startups just as much as established companies – and affects myself as well. The problem is that what is offered on the software side to map processes in companies very often doesn’t really fit, it’s often not flexible, doesn’t grow with the company and actually forces the company to adapt to it very strongly. If you think about it now: Startups naturally go new ways and are diverse in terms of their demands, then it is precisely a particularly high level of flexibility that is required. I haven’t found that for myself, nor for the companies I’ve worked with for the last ten to fifteen years. Grönemeyer once said, “I’ve licked everything, but nothing really tasted good to me.” That’s when I saw the potential that there’s a really big gap here, where you can a) solve the problems that are de facto there for other people and b) build a good business on top of that.

Are the problems the same for all companies or do you have to look at it individually?

All startups that don’t deal genuinely with administration – there may be those, but let’s take a technology-oriented startup, for example – have to take care of their own issues and already have a lot to do with that. In addition, they have to deal with administrative and formal requirements, such as approvals or regulations that have to be complied with, and accounting – so that at some point they reach the limits of their capacity. Especially in the initial phase, it is critical if too much capacity has to be spent on organizing oneself. And this problem is the same, ranging from the high-tech industry to construction companies to the catering industry and, unfortunately, especially in the area of sustainably oriented approaches.

Starting a business in the middle of the Corona crisis – does that make sense?

I asked myself the same question! But noticed quite quickly that the response was positive in almost every case – AND: the Corona crisis was almost a co-idea generator, the last drop, so to speak, that triggered everything: Digitization is now – not tomorrow. It continues to be an opportunity but I believe also imperative to survive in the market. And digitization is a central key to getting the economy and projects moving again. Anyone who doesn’t go along with this will end up having big difficulties.

Is money an issue?

Now I first have to ask my media advisor what to say… So: money is always an issue, neither we nor any other startup can make anything happen without money. We are fortunate that our concept has also met with a good response from financiers.

However, Corona is already an issue here as well. Those starting up now face even greater challenges. Financing is much harder to obtain, and Corona aid is strongly geared toward maintaining existing structures. Those who start up now often fall behind, which I think is completely wrong. In a situation where you expect bankruptcies to start at some point, it’s criminal not to throw new seeds in and say maybe they’ll make it because they’ve already grown on other soil.

What comes next?

What’s next, and here I still have to be a bit secretive, are several projects that we’ve already acquired that we’re working on together with interesting, sustainable startups. There, we are cooperatively developing tools that we will subsequently make available to others.
We are also in the process of expanding our team and are looking for good and inspired people!

The foundation has been laid and it’s time to expand the core team. We have several exciting customer inquiries and planned development features – specifically in the areas of employee participation, CO2 accounting and information transparency for stakeholders/investors in the field of EE. 

To help us to implement this, we are looking for a Product Manager (m/f/d) – preferably full-time.

Ideally, you should be familiar with remote work (standard in Corona times) and visit our Berlin office at least once in a while after Corona.

More about the position and Seeds can be found here.

We look forward to receiving your application via the website with a personal cover letter and your CV.

If you have any questions, please feel free to contact us – preferably by mail – to:

Welcome to our Sustainable Seeds Blog!

This blog will be an essential part of our website and in our communication, here, we plan to showcase our open range of services with concrete examples and user stories. In contrast to the services on the homepage, we will show you the benefits of our features and share the impact our projects are having on communities and industries around the world.

In addition, we are planning small series on start-up, business organization and process issues.

To stay up to date, feel free to follow us on LinkedIn or Facebook. We are also happy to receive suggestions, topic requests and questions that move you.

See you there!